Content marketing · Editorial presence
Content and email marketing services
Blog writing, email newsletters and social media content creation, by a senior marketing consultant.
Your blog has been asleep since spring. The newsletter goes out when someone has a minute. Social happens between meetings. The result: you show up online on and off.
What I do, concretely
Four pillars, based on what you need
Blog
In-depth articles, at the pace that fits your market. Written to be found on Google and cited by ChatGPT and the other AI search engines. Fresh content on a steady schedule tells Google your site is alive.
Email marketing
A newsletter that goes out on a fixed date, in your voice, with what your customers want to read. It keeps you close to your list. Welcome emails and sequences can be added à la carte.
Social media
LinkedIn, Instagram and Facebook posts, planned and published with you. In English and French, with no calendar to fill at the last minute.
Ads and communication tools
Optional
Ads and tools to talk to your customers: welcome emails, one-pagers, templates. À la carte, once the content is already rolling.
Every topic is chosen based on the news, the time of year, your industry and your customers' state of mind.
The comparison
Four ways to get content
Each one plays a different role.
You're paying for the judgment of someone who has led marketing for 20 years, applied to your content.
Why Sortie67
Good strategy needs perspective.
Good marketing needs traction.
20 years leading marketing, in places where you have to deliver. I think through the strategy and write the copy, with no handoff between the person who thinks and the person who executes.
Your voice
Content that sounds like you
How you talk to your customers is what sets you apart. I learn it first, then I write so that every text sounds like you.
SEO and AI visibility
Content written to be found
Content structured so that Google and AI search engines like ChatGPT find you and cite you.
Based in the Laurentides, I work across Quebec, Canada and the US, in English and French.
Thought at altitude. Lived on the ground.
What it costs
What content marketing costs
A fixed monthly package, built to measure after a first meeting. Every brand has its own volume, channels and languages, so the price changes from one brand to the next. Ads and communication tools are added à la carte.
Frequently asked questions
What clients usually ask
What is an editorial presence?
A blog that keeps renewing itself, a newsletter that goes out on a fixed date, regular posts on LinkedIn, Instagram and Facebook. It's content marketing for small business: one thread, one voice, everywhere your customers run into you. I start with your voice: what you say, how you say it, what your customers remember. Then I write, plan and publish with you, in English and French.
Who is it for?
Businesses and organizations that have things to say and no time to write them. The expertise is there, the happy customers too. What's missing is someone to put it into words, regularly, in your voice. I cut my teeth in sport, retail, restaurants and tourism. The craft travels: whatever your industry, I start from your reality and find what sets you apart.
What's the difference between content creation and social media management?
Social media management posts and replies day to day. Content creation starts upstream, with the topic and the angle, then spreads into articles, newsletters and posts. I do both.
How much do content marketing services cost?
The package is monthly, fixed and built to measure. It depends on the number of pieces per month, the channels and the languages. We talk about it in a first meeting, then I send you a proposal.
Do you write with AI?
I use it for research and first drafts. Every text goes through my judgment and your voice before it's published, so it still sounds like you.
Do you also handle email marketing and newsletters?
Yes. The newsletter is part of the core offer. Welcome emails and sequences can be added à la carte.
Does it help with SEO and getting cited by ChatGPT?
Yes, it's planned from the start: articles are structured for Google and for AI search engines. People call this AI SEO, generative engine optimization or answer engine optimization. I can't promise a ranking or a number of citations, because it depends on your market and on time.
English and French?
Yes. I write in both languages, and each text is thought through in its own language, with its own expressions.
Let's talk?
A first 30-minute conversation, no commitment, to see if it clicks.
For full marketing leadership, see the Fractional CMO page.