Practical marketing leadership for organizations

I help clarify priorities, structure marketing work, and turn effort into into measurable results.

Portrait professionnel de Julie Bazinet, stratège marketing et directrice marketing à la pige, qui accompagne des entreprises du Québec en stratégie, contenu et IA appliquée.

Julie Bazinet, Senior Marketing Consultant

My background

I’ve been working in marketing for over 20 years, in environments where performance, results and pressure are part of everyday reality.
I’ve held senior strategy and leadership roles in organizations such as Subway Canada and Telus Health, across sectors including sports, retail, food service, tourism, and consumer goods.

I’ve led teams, managed budgets, and driven campaigns with a direct impact on sales and brand awareness.

I make things happen.

Vue aérienne d’une route sinueuse dans les forêts des Laurentides, représentant l’ancrage local de Sortie67 et son lien avec les entreprises d’ici.

Practical support, when it matters

The focus is on your priorities and what will make the most difference.

A mandate may include:

  • A marketing plan, annual or seasonal.

  • Content optimization for search engines and AI driven discovery 

  • Campaign ideation and creative direction.

  • Website updates, structure, or optimization.

  • Setup and management of campaigns on Google and Meta.

  • Social media content creation and optimization.

  • Email campaign writing and deployment.

  • Marketing materials such as presentations, brochures, or videos.

What you can expect

  1. We start by understanding your reality and defining clear priorities.

  2. You get a clear plan, clear next steps, and a clear view of what will be done and why.

  3. Execution and follow-up are handled pragmatically, with regular adjustments based on what’s actually working.